MB-280T03
MB-280T03
Design and deliver powerful customer experiences with Dynamics 365
Price:
Duration:
USD 800 00 excl. VAT
1 Day
Who Should Attend
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Customer Insights for their organizations.
Students should have knowledge in basic marketing principles. Students should be familiar with the Dynamics 365 customer experience suite, including Dynamics 365 Sales and Dynamics 365 Customer Insights. They should also have basic model-driven application configuration experience.
Prerequisites
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What you’ll learn in this course
Dynamics 365 Customer Insights helps organizations deliver exceptional experiences personalized to every customer. In this course, students will learn how to work with key features of Customer Insights – Data and Customer Insights – Journeys. First, students will learn about the business value of using a customer data platform. They will ingest data into Customer Insights – Data, create unified customer profiles, and create segments to help target specific audiences.
Then, students will build impactful and personal experiences using Customer Insights – Journeys. They will create marketing assets like emails and text messages and deliver them via segment- and trigger-based journeys. This course is part of a four-course series (MB-280T01-T04) aligning to the MB-280 certification exam.
Course Outline
• Work with real-time features in Dynamics 365 Customer Insights - Journeys
o Create emails in Dynamics 365 Customer Insights – Journeys
o Create text messages and push notifications in Dynamics 365 Customer
Insights – Journeys
o Create forms in Dynamics 365 Customer Insights - Journeys
o Manage consent in Dynamics 365 Customer Insights - Journeys
o Build journeys with Dynamics 365 Customer Insights - Journeys
o Manage leads and scoring in Customer Insights - Journeys
o Extend real-time marketing capabilities within Dynamics 365 Customer
Insights - Journeys
• Unlock customer intent with Dynamics 365 Customer Insights - Data
o Set up Sales accelerator in Dynamics 365 Sales
o Create sales sequences with Sales Insights
o Work with segments in Dynamics 365 Sales accelerator
o Work with assignment rules in Dynamics 365 Sales accelerator
o Engage with customers through text messages in Dynamics 365 Sales
Further information
If you would like to know more about this course please contact us
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